Samsung Gear S2
​​
​​
Challenge
Create a Europe-wide social campaign for Euro 2016 to highlight Samsung's TV. ​
​
Solution
I created print ads which lent into British colloquial language while displaying the benefits of the Samsung Gear S2 watch.​​​​ ​​​​​​​​​​​​
​​
​​
​​
The approach
I worked with an art director to craft a minimalist copy-led execution which seamlessly blended 'Britishisms' with a product shot.
​​​
​
Crafting headlines
Each word related to an app shown on the watch's screen.
​​​​​​​​​​​​​​
​
Telling a stories
We then began telling stories across multiple pages, ending each with a hero image. ​
​​​​​
​
National coverage
Our ads appeared in national newspapers, London morning papers and magazines, including the Metro, the Times, the Guardian, Stella, Stylist, the Evening Standard and Shortlist.
​​​​​​​​
​