Oracle
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Challenge
Advertise Oracle's digital products across Europe, the Middle East and Africa to a business audience. ​
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Solution
I created multiple digital campaigns to push products to a B2B audience.​​​​ ​​​​​​​​​​​​
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Global digital comms
I went in-house at Oracle to stretch myself further than I ever have. I became one of the founding members of their in-house creative studio and produced multiple digital campaigns across 21 markets.
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Crafting headlines
The content was incredible complex. I produced copy for virtually every digital channel, writing for email, content syndication, .com, social, paid search, programmatic and video. My messaging would then be translated into tens of languages, including French, Spanish, Dutch, Arabic and German.
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Mentoring
I also had oversight of messaging/creative in JAPAC, mentoring and offering guidance to junior writers on the other side of the world.
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