Galaxy Book
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Challenge
Create a digital experience to launch Samsung's new computing range. ​
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Solution
I helped create a hub that allowed for seamless comparisons and simple specs.​​​​ ​​​​​​​​​​​​
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Initial research
User and customer research revealed that our audience found most personal computing ranges confusing. They told us it difficult to tell products apart and make a choice from a range.
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Messaging guide
We built our experience around choice. In collaboration with stakeholders, I defined project messaging around personas and suggested elements of the page to differentiate each model.
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Taxonomy
Through careful taxonomy, I was able to categorise features and produce comparative content to make choosing a model easier. ​
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​​Content creation
I put my messaging guides into action, carefully crafting USP-led copy to position each model and drive purchase intent.
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